Nike has launched a new lifestyle-oriented retail concept in Seoul. Here’s what you need to know
1 / 7
23 Hongik-ro, Mapo-gu, Seoul, South Korea
Design, Brand
Nike may be the biggest sports brand in the world, but its new shop in the South Korean capital focuses on local culture and phygital activations that help customize a shopper&rs
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Retail
Shape, structure and sensory activation form this Seoul retailer's escapist environment
An in-store skate bowl breeds participation, not passive consumption, at Supreme Miami
AIM Architecture's Zara flagship in Nanjing connects to local heritage, going beyond retail aims
Narrative architecture forges emotion and immersion at Bosideng's Beijing flagship
Openings: See the latest from Supreme, Dior and more
A restrained design language allows the ceremony of coffee-drinking to take centre stage
Customer comfort is central at a Taiwanese café where lingering is encouraged
What retailers can do to cultivate conscious consumerism
How Glossier used a product launch to make perfume discovery experiential
