New Tendency presents a new tendency in trade stands: the virtual showcase

Walking around the IMM Cologne stands, it’s almost a given that brands will try to showcase as much of their new collections as possible. Imagine my surprise, then, when I headed over to Ne
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE New Tendency
Openings: Nature meets tech in the latest exhibitions and outposts

How to remove fragrance from its commercial context, using smell as a creative material instead

Openings: Considered viewing for the discerning eye

How Korean cultural heritage finds its place in French fashion at an immersive Dior exhibition

Openings: See the latest from Supreme, Dior and more

Insights from MDW by Liganova: ‘design is not just about aesthetics, but also the culture it reflects’

Michael Anastassiades for Flos: on allowing the user to participate creatively in your design

How live music is becoming a platform for climate activism

Bjarke Ingels on Milan Design Week: ‘It’s an opportunity to exchange ideas and compare notes’
