MSGM’s SS25 show designer: ‘I strive for maximum impact with minimum elements’
Instead of a traditional runway show, MSGM presented its SS25 collection in a scenographic installation designed by Fosbury Architecture, a Milanese collective, at MSGM’s headquarters in Milan. FRAME spoke with Giacomo Ardesio who ma
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Shows
How to remove fragrance from its commercial context, using smell as a creative material instead
Openings: considered viewing for the discerning eye
How Korean cultural heritage finds its place in French fashion at an immersive Dior exhibition
Openings: See the latest from Supreme, Dior and more
Insights from MDW by Liganova: ‘design is not just about aesthetics, but also the culture it reflects’
Michael Anastassiades for Flos: on allowing the user to participate creatively in your design
How live music is becoming a platform for climate activism
Bjarke Ingels on Milan Design Week: ‘It’s an opportunity to exchange ideas and compare notes’
How Glossier used a product launch to make perfume discovery experiential
