Every week, we highlight the FRAME Awards submissions that have received the most attention from our readers and jury. Below are the five most-viewed projects between 3 and 9 May.
Cover Photo and above: Courtesy of Wewantmore
McDonald’s Bourse
Wewantmore
Belgian studio Wewantmore’s ‘design is a refreshing take on a well-worn typology’, according to Ian Neville Douglas Jones, FRAME Awards judge and creative director at Atelier I-N-D-J, notes. A sunshine-inspired palate for the entry in the category Restaurant centres on circular – in more ways than one – yellow seating that transforms McDonald's Bourse into a social hub. Playful dichroic elements interact with changing daylight, casting prismatic reflections across cork, cardboard and recycled plastics. Wewantmore's spatial concept preserves the heritage of Belgium's first McDonald's while propelling both operational efficiency and the brand's environmental commitments forward.
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Photo: Courtesy of Interihotel Fair
Genius Loci Concept Restaurant
El Equipo Creativo
A central metallic table blurs the boundary between kitchen and dining room in El Equipo Creativo’s concept restaurant for CoolRooms Hotels (Colour). Classical architectural elements like arches and balustrades harmonize with contemporary materials, creating a dialogue between Spain's heritage and modern hospitality design. The versatile space transforms from a sunlit, greenery-touched daytime setting to an intimate wine-red evening atmosphere through thoughtful lighting and adaptive furniture arrangements. As Partner at CCD|Cheng Chung Design HK and Awards juror Renee Cheng said, Genius Loci’s ‘lighting, furniture placement and colour palette create a dynamic transition between different moments of the day’.
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Photo: Andrea Ferrari
Gallotti&Radice Showroom Milan
Studiopepe
Iconic architectural elements – think a geometric mezzanine and central column – create spatial hierarchy while wool curtains filter light and establish permeable, barrier-free transitions throughout Studiopepe’s design for the Gallotti&Radice showroom in Milan. ‘A space that seems to exude the brand identity to a tee’, according to FRAME Awards juror Kaan Alpagut, the space features three-dimensional recycled cellulose tiles, handcrafted natural silk wall hangings and curated pieces by Pietro Russo, Federico Peri and David/Nicholas. This entry in the category Showroom nabbed a spot in FRAME Awards' most-viewed for a second week running.
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Photo: Courtesy of Design Studiossong
Café Gaebang
Design Studiossong
In Korea, ‘openness’ is referred to as gaebang, and Design Studiossong’s spatial concept for this free-flowing café embodies that idea. A central coffee bar anchors the space like a traditional Korean madang, or ‘courtyard’. Here, customers can take in baristas' hand-drip performances or simply sip their coffees. Mother-of-pearl furniture adorned with phoenix, turtle and bird motifs subtly reveals cultural traces, and traditional Korean elements – wooden daecheong floors, toe-maroo verandas and japsang figurines positioned beneath the entrance eaves – establish spatial narrative. While some judges, like Donald Strum, felt the space lacked cohesion, others, like Wenke Lin, celebrated the ‘combination of modernity and traditional craftsmanship’. Like Studiopepe's entry, Design Studiossong's Café Gaebang (Bar) has caught viewers' attention two weeks in a row.
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Photo: Courtesy of AD Architecture
Anbong Home Showroom
AD Architecture
For the Anbong Home Showroom, AD Architecture created a multi-layered interior where diagonal lines organically organize diverse functional areas. While dynamism is all well and good, many judges noted that less might have been more for AD Architecture's Showroom entry. ‘While the overall concept is good, simplifying some details...could help’, said George Takla, interior design manager at Naga. Ian Neville Douglas-Jones, too, found the concept a little convoluted, noting that ‘whilst filled with drama and interesting points of view, these design moves feel somewhat forced and divorced from the showroom’s ultimate function’. Despite that, the visual interest and natural flow make this project worth a look.
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