Every week we highlight the FRAME Awards submissions which have been frequented by our readers and jury. Below are the five most-viewed projects between 9 and 16 February 2024, shared with feedback left by the jury.

JEWELRY BOUTIQUE 47 STORE

Fruit Design Studio

Fruit Design Studio designed the space for 47 Store, a boutique jeweller in Moskow (Multi-Brand Store, 5.93). The 47-sq-m space is situated in an old early 20th-century factory building in the city centre. The limited space and layout determined by its elongated shape and large windows posed a challenge in creating enough display space. A central display for costume jewellery helps to make the brand’s mass-market products most accessible while locked glass display cabinets for more high-end pieces are placed at the perimeter. A galvanized steel reception desk makes a statement in the space, its prismatic appearance reflecting off the mirrors used for product testing. ‘Looking almost like one of the pieces of jewellery it displays, this shop is a gem with a well thought out concept,’ says Helena Ryhle, creative director at White Arkitekter. ‘The relationship between the new and existing materials of the building adds character and charm to the space.’

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001 BAR TAI KWUN

Canalside Studio

Located in Hong Kong’s former Central Police Station compound, 001 Bar Tai Kwun is a speakeasy that pays homage to the site’s history (Bar, 3.11). Canalside Studio designed the space to pay mind to the building’s listed status, minimizing the use of permanent alterations to the structure and applying finishes to the furring wall to protect it. Entering the bar, guests are greeted by a prison visit kiosk, setting the stage for the incoming experience. The main bar is constructed of warm wood, and shades of blues and greens define each of the bar's separate rooms. Its antique-inspired interiors seek to immerse guests in an experience that reminisces on the period during which the building was constructed and used.

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TUNNEL OF SENTIENT LIGHT

Yves Peitzner

Paying homage to the work of light artist James Turrell, Tunnel of Sentient Light is an AI light installation designed by Yves Peitzner and crafted in partnership with Feno Light (Light, 7.15). By utilizing a brain sensor integrated with an AI neural network, the installation captures and translates brain waves into coloured lights. The installation, located at Feno Lights’ HQ in Oberhaching, Germany, communicates the users’ emotions in an interactive and immersive installation. ‘What a way to both claim the space and decorate it in a personal and poetic way,’ says Ryhle. ‘It makes you question your own reality – do you really feel what the colours are showing you?’

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4TH WALL

Taste Space

Drawing inspiration from 1960s-era cinema, Taste Space designed the 4th Wall bar to blend retrofuture, modern and post-modernism design influences (Bar, 7.38). It gets its name from breaking the fourth wall, seeking to immerse its patrons in the period interior. The bar is the space’s central feature, presenting its bartenders as performers in the space. Curved forms like glass frames, TV sets and the bar, invoke the period it's inspired by along with materials like textured concrete and hues of green and orange. ‘This space looks dope because of its retro-future aesthetic,’ says Stuart Fingerhut, creative director at Production Club. ‘The warm lighting and tones make the space feel welcoming for business or pleasure and its consistent use of forms and elements tie it together wonderfully.’

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THE COOLEST HOTEL 

Jongkim Design Studio 

The Coolest Hotel in Busan, South Korea, is targeted at the younger generation (Hotel, 5.30). Jongkim Design Studio tailored the 12-storey boutique hotel using bold visual language including a primary colour palette and stated graphics. Its identity is immediately in its ground-floor main entrance and first-floor reception area with terracotta tile floors and red check pattern carpets among its components. Wood and neutral hues are used to balance bright red, blue and yellow elements. Large windows in guest rooms provide views of the ocean as does the open-air pool and bar on the rooftop. ‘It's charming with a consistent concept – the interior and graphic design go well together,’ says Ryhle. ‘A big yes to offering new experiences at a reasonable price.’ 

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