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Most-viewed: Are you up to date with our popular FRAME Awards submissions?

BOOKMARK ARTICLE

Every week we highlight those submissions which have been frequented by our readers and jury, in the lead-up to the reveal of Interiors of the Month winners and honourable mentions. Here are the five most-viewed projects between 30 June and 7 July 2023.

LOUIS VUITTON SAVOIR REVER

NC Design & Architecture

Held in Hong Kong’s Pedder Building, exhibition A Journey Through Louis Vuitton's Dreamworld (6.14, Exhibition, June) was designed by NC Design & Architecture (NCDA). The designers created a series of transportive, imaginative spaces – including twisting paths, concealed passageways, and surreal installations – reflecting aspects of Louis Vuitton’s heritage and craftsmanship. Filling the show were an array of the French fashion house’s iconic trunks and its Objets Nomades furniture and designs.

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BVO HQ THE NETHERLANDS

John MacDonald Interiors

Dutch company BVO Woodwork’s new showroom in Tilburg (7.94, Single-Brand Store) spotlights innovation in wood flooring and cladding. Aimed at serving as an ‘inspirational library’ of materials for clients, the John MacDonald Interiors-designed space mimics a hospitality setting, with ancient Buddhist temples a driving influence. Visitors are encouraged to discover the products freely, with the interiors prompting one’s imagination for wood applications. Giovanni Zaccariello, SVP of global visual experience at Coach, comments that the designers achieved ‘Impeccable execution.’

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HIBIYA CENTRAL THE LOUNGE | THE OFFICE

Flooat

Seeking to ‘maximize the value of a building that has undergone significant aging’, the designers at Flooat renovated the third floor café and office of Tokyo’s Hibiya Central Building (6.64, Small Office, June). Stripping the interior of the 40-year-old building, Flooat devised a new relationship between the building frame and its infill elements, utilizing partitions in various heights for dynamism. Work areas are set up like scattered islands, with the overall mood being one of harmony and tranquillity.

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LULUMUSCLE

Shanghai Brander Brand Design

Light luxury sports brand LuLuMuscle has introduced its first offline store in Ningbo, China, the design of which is based on intelligent, interactive technology. Shanghai Brander Brand Design’s Single-Brand Store (5.02, June) combines metallic and dark tones with dynamic lighting, referencing the aesthetics of the metaverse. Multimedia installations punctuate the retail space and provide customers with a layered, multi-reality experience. 

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OTABE ARASHIYAMA

UNC Studio

A shop specialized in sweets called yatsuhashi, Otabe Arashiyama (6.74, Single-Brand Store, June) was designed to widen awareness of the traditional souvenirs from Kyoto. UNC Studio focused on expressing the client’s attention for raw ingredients, reflecting this through the materiality, which harks to traditional Japanese craft methods. The store also hosts a space where one can learn to make the sweets and matcha themselves. ‘Nice ambience and experience,’ says Islam El Mashtooly, creative director at OBMI. ‘[I’m] just concerned about [the use of] many design languages.’ 

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