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Moncler is the latest retailer to bring NFTs in store: check out its tech-driven pop-up

BOOKMARK ARTICLE
Moncler has created a ‘mountain-inspired’ retail experience at its Shibuya Koe Boutique location in Tokyo, Japan. - Courtesy of Moncler
Immediately visible in the entranceway is the Digital Mountain installation – stone shards form the foundation for a stack of digital screens. - Courtesy of Moncler
The immersive space was designed to celebrate the brand’s seven-decade-long history and spark inspiration for its future - Courtesy of Moncler

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The temporary store exhibition, part of a multi-city celebration for the luxury outerwear brand's 70th anniversary, opened on 1 December.

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