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Merch-free storefront: Rains tests an unconventional store design at its Aarhus outpost

BOOKMARK ARTICLE
Rains' inaugural brick-and-mortar store, located in Aarhus, Denmark, has recently undergone a significant makeover. - Courtesy of Rains
After the renovation, the first floor exclusively displays an expressive sculpture by Danish artist Jacob Egeberg, which doubles as a checkout area. - Courtesy of Rains
A graffiti-adorned staircase leads to the primary retail space underground. - Courtesy of Rains

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Brand, Design
Sculptures
Jacob Egeberg
Graffiti

In the recent renovation of its first-ever retail location in Aarhus, Denmark, Rains showcases a shift in its bricks-and-mortar retail strategy by employing an unconventional sto

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