Sharp and bevelled accents trace rhomboid shapes. No, these are not the sleek lines contouring the latest super-charged Mercedes-AMG but rather distinct wall-schemes encapsulating the car brand’s communications forum. None the less, these patterns join lounge furniture and displayed maquettes to reflect AMG’s limited edition gamut.
A series of speed dating-inspired rooms were mounted at Stuttgart Airport for the annual conference. Local communication agency Bruce B. took its cues from the Affalterbach-based car brand’s iconic logo. Thematic teasers – transparent plates taking the shape of different car models – were placed throughout the rooms to spark new discussions about global marketing strategies. Like focal-point lounge furniture, these surfaces are clad in eraser board surfaces.
Photos Marco Nagel
