Marni ventures into the virtual world to enrich a campaign launch at its stores

1 / 6
Treating virtuality as a tool to explore the human experience rather than detach from the physical world, Marni offers a new entry point to engage with fashion in a personal and
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Retail
An in-store skate bowl breeds participation, not passive consumption, at Supreme Miami

AIM Architecture's Zara flagship in Nanjing connects to local heritage, going beyond retail aims

Narrative architecture forges emotion and immersion at Bosideng's Beijing flagship

Openings: See the latest from Supreme, Dior and more

A restrained design language allows the ceremony of coffee-drinking to take centre stage

Customer comfort is central at a Taiwanese café where lingering is encouraged

What retailers can do to cultivate conscious consumerism

How Glossier used a product launch to make perfume discovery experiential

This retailer integrates tactile features to connect with shoppers
