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Location-specific design connects this fashion brand with its younger audience

BOOKMARK ARTICLE
Shanghai-based menswear brand Nice Rice launched a new concept store in Aranya Riverain, China. - Wen Studio
Using colour and light, Say Architects created a spatial concept that reflects the coastal topography of the location. - Wen Studio
The 290-sq-m space consists of three floors, of which the first two are used for retail purposes and the third as a relaxing rooftop area - Wen Studio

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Floor Area
290 sq-m

Building on previous collaborations with Say Architects, Nice Rice's Aranya Riverain concept store embraces a design identity that resonates with its target audience of young shoppers.

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