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In Montreal, a student residence combats social isolation using bold branding

BOOKMARK ARTICLE
Bright signage is present across the building, adding contemporary flair and emphasizing the building’s public character. - Alex Lesage
A bold visual identity helps students feel like they are part of a larger community. - Alex Lesage
An open kitchen, fitted with a large, central table, allows students to cook together. - Alex Lesage

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Young people are feeling less social than ever. Le Within shows how a strong brand identity can foster belonging and encourage students to reconnect with one another.

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