Legacy brands, step aside. This jeweller is rethinking the luxury retail space

A monolithic display case made of CNC-cut translucent acrylic sheets forms a free-standing wall which houses cabinets and drawers that hold the jewellery pieces. - James Nelson

The space’s high ceilings inspired the designer to tale a vertical approach, counter to the fully horizontal waist-level display cabinets typical in jewellery retail spaces. - James Nelson

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Location

169 Bd Saint-Germain, 75006 Paris, France

Design

Studio Anne Holtrop

Brand

Charlotte Chesnais

Jeweller Charlotte Chesnais’s Paris Saint Germain store challenges archetypal jewellery retail with a new material-forward space designed by Anne Holtrop.

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Legacy brands, step aside. This jeweller is rethinking the luxury retail space

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