Leaping Creative's Zen Zheng shares insight on the next generation of branded experiential design
From retail to hospitality to institutions, experiential design has shifted from a nice-to-have to a must-have. For over a decade Guangzhou- and Shanghai-based studio Leaping Cre
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Retail
AIM Architecture's Zara flagship in Nanjing connects to local heritage, going beyond retail aims
Narrative architecture forges emotion and immersion at Bosideng's Beijing flagship
Openings: See the latest from Supreme, Dior and more
A restrained design language allows the ceremony of coffee-drinking to take centre stage
Customer comfort is central at a Taiwanese café where lingering is encouraged
What retailers can do to cultivate conscious consumerism
How Glossier used a product launch to make perfume discovery experiential
This retailer integrates tactile features to connect with shoppers
Want to make retail less transactional? Trade white boxes for bold geometries
