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Is email dead? A Design Museum show turns to sensory exhibition design to explore

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27 Sep 2023
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Is email dead? A Design Museum show turns to sensory exhibition design to explore
  1. Initiated by email and marketing automations platform Intuit Mailchimp’s in-house creative agency, Wink, Email is Dead’s content and space prompt visitors to consider the future of communication. - Intuit Mailchimp
  2. Creative studio Something Special Studios was brought on board to help develop the immersive experience, which uses colour, sound and even smell to engage audiences, visualizing what emailing might look like 50 years from now. - Intuit Mailchimp
  3. . Other email iconography appears throughout the spaces, rendered in 3D forms, with the leading typeface inspired by the first-ever email, sent in 1971 by Ray Tomlinson. - Intuit Mailchimp
  4. Various interactive activities, like burying an email ‘time capsule’ and taking an email personality test, are part of the exhibition. - Intuit Mailchimp
  5. A custom soundtrack of swooshes, dings, typing, clicks and more aligns with the journey. - Intuit Mailchimp
  6. The space is infused with ‘Eau de Email’ – an aromatic botanical blend concocted by Something Special Studios and Tatiana Godoy Betancur to balance the nervous system. - Intuit Mailchimp
  7. ‘Now feels like the optimal time to tell this story because there’s been chatter about the death of email for over a decade,’ says Intuit Mailchimp’s CMO Michelle Taite. ‘And every time there’s a new “thing” like SMS or social media experts speculate on its extinction. And now with the rapid expansion of AI, we found the chatter about the death of email to be even more relevant.’ - Intuit Mailchimp
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  1. Initiated by email and marketing automations platform Intuit Mailchimp’s in-house creative agency, Wink, Email is Dead’s content and space prompt visitors to consider the future of communication. - Intuit Mailchimp
  2. Creative studio Something Special Studios was brought on board to help develop the immersive experience, which uses colour, sound and even smell to engage audiences, visualizing what emailing might look like 50 years from now. - Intuit Mailchimp
  3. . Other email iconography appears throughout the spaces, rendered in 3D forms, with the leading typeface inspired by the first-ever email, sent in 1971 by Ray Tomlinson. - Intuit Mailchimp
  4. Various interactive activities, like burying an email ‘time capsule’ and taking an email personality test, are part of the exhibition. - Intuit Mailchimp
  5. A custom soundtrack of swooshes, dings, typing, clicks and more aligns with the journey. - Intuit Mailchimp
  6. The space is infused with ‘Eau de Email’ – an aromatic botanical blend concocted by Something Special Studios and Tatiana Godoy Betancur to balance the nervous system. - Intuit Mailchimp
  7. ‘Now feels like the optimal time to tell this story because there’s been chatter about the death of email for over a decade,’ says Intuit Mailchimp’s CMO Michelle Taite. ‘And every time there’s a new “thing” like SMS or social media experts speculate on its extinction. And now with the rapid expansion of AI, we found the chatter about the death of email to be even more relevant.’ - Intuit Mailchimp
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Location
Map pointer 224-238 Kensington High St, London W8 6AG, UK
Design
Intuit Mailchimp, Wink, Something Special Studios
Client
Design Museum

Officially opening tomorrow at London’s Design Museum, exhibition Email is Dead provides a multisensory experience around its namesake messaging form, a collaboration with

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