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Experience centres give auto brands more space to diversify. See Gothenburg's World of Volvo

BOOKMARK ARTICLE
One can now experience the heritage and future-facing vision of Volvo in an immersive exhibition, event and hospitality space in Gothenburg by Henning Larsen. - Rasmus Hjortshøj
Architecture reminiscent of a forest canopy holds the new World of Volvo, a 22,000-sq-m Gothenberg, Sweden centre that takes visitors through a past-and-present journey of Volvo Group and Volvo Cars. - Rasmus Hjortshøj
The Swedish multinational car manufacturer worked with Danish architecture firm Henning Larsen to develop an immersive space representing its brand universe, in its hometown. - Rasmus Hjortshøj

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Design, Architecture, Landscape
Contractor
BRA Bygg
Wood Structure Engineering and Production
Wiehag GmbH
Interior Claddings, Façade
Lindner Scandinavia AB
Structural Engineering
Optima Engineering AB, BRA Teknik
Landscape Contractor
BRA Mark
Floor Area
22,500 sq-m

One can now experience the heritage and future-facing vision of Volvo in an immersive exhibition, event and hospitality space in Gothenburg by Henning Larsen.

Key features 

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