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Experience centres give auto brands more space to diversify. See Gothenburg's World of Volvo

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08 May 2024
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BOOKMARK ARTICLE
Experience centres give auto brands more space to diversify. See Gothenburg's World of Volvo
  1. One can now experience the heritage and future-facing vision of Volvo in an immersive exhibition, event and hospitality space in Gothenburg by Henning Larsen. - Rasmus Hjortshøj
  2. Architecture reminiscent of a forest canopy holds the new World of Volvo, a 22,000-sq-m Gothenberg, Sweden centre that takes visitors through a past-and-present journey of Volvo Group and Volvo Cars. - Rasmus Hjortshøj
  3. The Swedish multinational car manufacturer worked with Danish architecture firm Henning Larsen to develop an immersive space representing its brand universe, in its hometown. - Rasmus Hjortshøj
  4. . Blonde glulam and cross-laminated timber were used to build the structure, which is based on three tree trunk-like columns that support the load of the roof. - Rasmus Hjortshøj
  5. A multifaceted experience unfolds underneath them, with a range of versatile areas for exhibition and events, as well as two dining venues and a store. - Rasmus Hjortshøj
  6. Central to the World of Volvo is a 4,500-sq-m exhibition room that showcases iconic vehicles alongside interactive displays and key corporate stories. - Rasmus Hjortshøj
  7. Over 1,000 attendees are able to be accommodated in the accompanying event spaces, which can be rented out for talks, concerts, activities and more by external parties. - Rasmus Hjortshøj
  8. Vibrant furnishings enliven the all-timber architecture. - Rasmus Hjortshøj
  9. A grand staircase invites a communal mood at the core of the building, while an accessible rooftop and lush garden encourage visitors to also experience the outdoors while at World of Volvo. - Rasmus Hjortshøj
  10. World of Volvo’s diverse range of spaces gives the company ample room to experiment with different partnerships, activations and client services that can generate new relevance and connections between consumer and brand. - Rasmus Hjortshøj
Item 1 of 10
  1. One can now experience the heritage and future-facing vision of Volvo in an immersive exhibition, event and hospitality space in Gothenburg by Henning Larsen. - Rasmus Hjortshøj
  2. Architecture reminiscent of a forest canopy holds the new World of Volvo, a 22,000-sq-m Gothenberg, Sweden centre that takes visitors through a past-and-present journey of Volvo Group and Volvo Cars. - Rasmus Hjortshøj
  3. The Swedish multinational car manufacturer worked with Danish architecture firm Henning Larsen to develop an immersive space representing its brand universe, in its hometown. - Rasmus Hjortshøj
  4. . Blonde glulam and cross-laminated timber were used to build the structure, which is based on three tree trunk-like columns that support the load of the roof. - Rasmus Hjortshøj
  5. A multifaceted experience unfolds underneath them, with a range of versatile areas for exhibition and events, as well as two dining venues and a store. - Rasmus Hjortshøj
  6. Central to the World of Volvo is a 4,500-sq-m exhibition room that showcases iconic vehicles alongside interactive displays and key corporate stories. - Rasmus Hjortshøj
  7. Over 1,000 attendees are able to be accommodated in the accompanying event spaces, which can be rented out for talks, concerts, activities and more by external parties. - Rasmus Hjortshøj
  8. Vibrant furnishings enliven the all-timber architecture. - Rasmus Hjortshøj
  9. A grand staircase invites a communal mood at the core of the building, while an accessible rooftop and lush garden encourage visitors to also experience the outdoors while at World of Volvo. - Rasmus Hjortshøj
  10. World of Volvo’s diverse range of spaces gives the company ample room to experiment with different partnerships, activations and client services that can generate new relevance and connections between consumer and brand. - Rasmus Hjortshøj
Item 1 of 10

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Location
Map pointer Lyckholms Torg 1, 412 63 Göteborg, Sweden
Design, Architecture, Landscape
Henning Larsen
Client
Volvo Group, Volvo Cars
Contractor
BRA Bygg
Wood Structure Engineering and Production
Wiehag GmbH
Interior Claddings, Façade
Lindner Scandinavia AB
Structural Engineering
Optima Engineering AB, BRA Teknik
Landscape Contractor
BRA Mark
Floor Area
22,500 sq-m

One can now experience the heritage and future-facing vision of Volvo in an immersive exhibition, event and hospitality space in Gothenburg by Henning Larsen.

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