In Beijing, a brand activation space shows new potentials for the shopping-mall format
1 / 7
Beijing, China
With a shop-in-shop area, Anyscale reimagined the traditional mall, turning interstitial space into the main attraction.
On the fourth floor of the Joy City shopping mal
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Retail
This Berlin eyewear store turns visual cues into choreography
Cracks, grain and patina tell a healing story in Shanghai store
A sloping Suzhou showroom plays with elevation to redefine outdoor retail
4 shops prove that imagination is the new brand currency
When store becomes story: Ader Error uses installations to create a surreal shopping experience
Say Architects remedies retail fatigue with a canopy-inspired interior
FRAME’s summer selection: 5 insightful articles to keep you up to date, wherever you are
11 tonnes of recycled plastic are just the start of circularity at a self-care-space in Jakarta
Do aesthetics lead at today’s grocery store?
