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Huawei establishes itself as a smart car retailer with an experiential Beijing flagship

BOOKMARK ARTICLE
Superimpose designed the new flagship store of Huawei in Beijing, taking inspiration from the city’s ancient landmarks to create an immersive retail experience. - Kris Provoost
Located in Wangfujing, a vibrant shopping area, near Beijing’s Forbidden City, Huawei's flagship reinterprets traditional Chinese architecture. - Kris Provoost
The curved façade replicates the city’s rooflines, while two-storey high glass panels create a connection with the urban fabric. - Kris Provoost

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Brand
Huawei
Designer
Superimpose
Floor Area
1200 sq-m

Superimpose designed the new flagship store of Huawei in Beijing, taking inspiration from the city’s ancient landmarks to create an immersive retail experience.

Key features

Located in W

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