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How to make experiential spatial activations more relevant

BOOKMARK ARTICLE

FRAME’s spring issue takes stock of the design strategies that infuse experiential spatial activations with relevancy, substance and emotional value, ultimately meeting the contemporary demand for authenticity. Here’s what to expect inside.  

Uncover how real-world experiences are proving their pulling power in everything from shows to stores to schools. 

Meet ambitious set and event designers who are embracing impermanence in different ways. Find out how to engage audiences on an internal and individual level, foster solidarity through crafted spaces, cultivate culinary inspiration via plate and space, and create immersive environments through synaesthetic design principles. 

Learn from global industry leaders how to add a layer of meaning to immersive and experiential retail environments.   

Garner insights into how airports are embracing biophilia to make it harder to leave, why fashion brands are doubling down on emotional connections and authenticity, and what offices – and the designers behind them – are learning from the home-swap renaissance.   

Get up to speed with the products defining the market today, from role-altering furniture for flexibility of use to ‘social electronics’ aimed at reducing e-waste and battling planned obsolescence.   

Enter narrative-driven interior concepts that help build exploration-inciting brand universes.  

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