How this Mexico City parfumerie blurs the line between retail and public space
1 / 9
Calle Marsella 68-B, Juárez, Cuauhtémoc, 06600 Ciudad de México, CDMX, Mexico
Concept and Experience
Esrawe Studio, Cadena Concepts
Interior Design
Display and Artwork Design
Floor Area
236 sq-m
The Xinú Marsella boutique provides visitors with an immersive retail experience guided by the contrast between its immersion in lush gardens and the bustling surrounding city.
Key features
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Retail
Shape, structure and sensory activation form this Seoul retailer's escapist environment
An in-store skate bowl breeds participation, not passive consumption, at Supreme Miami
AIM Architecture's Zara flagship in Nanjing connects to local heritage, going beyond retail aims
Narrative architecture forges emotion and immersion at Bosideng's Beijing flagship
Openings: See the latest from Supreme, Dior and more
A restrained design language allows the ceremony of coffee-drinking to take centre stage
Customer comfort is central at a Taiwanese café where lingering is encouraged
What retailers can do to cultivate conscious consumerism
How Glossier used a product launch to make perfume discovery experiential
