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How EV brand Nio is challenging traditional airport retail with a showroom-lounge

BOOKMARK ARTICLE
The space comprises a free-standing rectangular lounge zone, adjacent to a retail space. - RAWVISION studio
A satin glass door, next to the display of Nio’s electric vehicle, welcomes guests into a multipurpose lounge. - RAWVISION studio
The store links to the lounge through a unifying lightbox façade. - RAWVISION studio

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Nio’s Hongqiao Airport location introduces the brand’s hospitality-driven concept to an airport setting.

Key features

Electric vehicle brand Nio introduced its innovative Nio House conce

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