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How can outdoor brands connect better with urban customers? Bring nature to them

BOOKMARK ARTICLE
For 66° North’s first UK retail outpost, Gonzalez Haase drew on the dynamic weather and landscape of Iceland for the Icelandic outdoor wear brand. - Thomas Meyer - Ostkreuz Photography
The designer sought to capture the ethos of Iceland while avoiding cliches and turned a grey gradient colour palette to reflect the constantly changing weather on the island. - Thomas Meyer - Ostkreuz Photography
A series of curved walls made of grey pigmented clay locally sourced from Cornwall, UK, invokes the dynamic landscape. - Thomas Meyer - Ostkreuz Photography

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By using locally and responsibly sourced materials, Gonzalez Haase brings an Icelandic landscape to London for outdoor wear brand 66°North’s first UK s

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