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Interactive playfulness generates foot traffic at this in-mall Dubai doughnut shop

BOOKMARK ARTICLE
Design studio Roar designed the Here-O Donut Shop in Dubai’s City Centre Mirdif shopping mall. - Chris Goldstraw
A display counter showcasing the doughnuts and barista area face the mall’s interior with an adjacent dining area. - Chris Goldstraw
Metal mesh and corrugated metal sheets on the walls draw on the brand’s origins as a doughnut truck. - Chris Goldstraw

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The Roar-designed Here-O Donuts shop uses play elements like an interactive animated screen and a classic arcade claw machine to articulate its brand identity.

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