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A Blue Bottle Coffee café shows how a local approach can boost global brand identity

BOOKMARK ARTICLE
California-born Blue Bottle Coffee turned to local designer Case-Real to design its first branch in Kyushu, Fukoka, Japan. - Hiroshi Mizusaki
Following Blue Bottle’s signature spatial approach, the kitchen is surrounded by the coffee counter, both of which are placed at the centre of the interior. - Hiroshi Mizusaki
Situated between a busy street and the Kego Shrine, Blue Bottle Coffee in Fukuoka is an intermediary point between the bustling city and the tranquil spiritual site, aiming to gain traction from both publics. - Hiroshi Mizusaki

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California-born Blue Bottle Coffee turned to local designer Case-Real to design its first branch in Kyushu, Fukuoka, Japan, further expanding its global presence while delving into the locality through the space’s subtle design langu

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