Here’s proof that a trade-fair stand can be striking, affordable and reusable
During a three-day trade fair at the National Agricultural Exhibition Center in Beijing, Atelier Tree’s temporary pavilion – a showcase for TF.33 fashions – was a textile-like destination in its own right. The designers opted for ordinary, off-the
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Shonquis Moreno
Hermès' SS26 show is an exercise in distortion, dissolution and disappearance
Reflection takes on multiple meanings in this forest pavilion activated by rain
From four-hour wrap-ups to gentle robots, SS26 stretched the very definition of a fashion show
Are carpets the lipstick of fashion shows? Prada Menswear SS26 believes so
All the world's a stage when 4 fashion shows bring theatrics to scenography
Es Devlin's staging flipped viewer and viewed in Louis Vuitton's 2026 Cruise show
Openings: Nature meets tech in the latest exhibitions and outposts
AIM Architecture's Zara flagship in Nanjing connects to local heritage, going beyond retail aims
Narrative architecture forges emotion and immersion at Bosideng's Beijing flagship
