Going physical, a Spanish e-tailer is scaling up experiential retail with a mega marketplace in Madrid
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Location
C/ Gran Vía, 18, 28013 Madrid, Spain
Design
Client
Audiovisual
Lighting
Edgar Domínguez
Construction Manager
Empty
Moving to its first bricks-and-mortar store on Madrid’s Gran Vía, online retailer Wow gives its audience a dynamic physical experience incorporating interactive digi
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