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Gentle Monster arrives in Europe, at none other than Milan’s 10 Corso Como

Premium
03 Mar 2025
•
Retail
BOOKMARK ARTICLE
Gentle Monster arrives in Europe, at none other than Milan’s 10 Corso Como
  1. Wonder, intrigue – and sometimes even a dose of healthy confusion – are hallmarks of a Gentle Monster retail space, and the brand’s first Italian address is no exception. - Courtesy of Gentle Monster
  2. At home in the renowned concept store 10 Corso Como, Gentle Monster has imported the abstract vision and intriguing spatial storylines that identify its larger Asian outlets for its European launch. - Courtesy of Gentle Monster
  3. otable with this opening is the fact that it coincides with the optical label’s third partnership with Margiela, for which it produced 20 distinctive frames. As such, the store-in-store’s relatively modest metal furnishings and white wall-panelling are complemented by a large ‘cybercore’ installation seemingly straight out of a sci-fi film. - Courtesy of Gentle Monster
  4. Large bulbous black, purple, white and blue forms clad in sheer materials spring from the ground, with asymmetrical carpets in matching patterns setting the stage. - Courtesy of Gentle Monster
  5. While the installation representing Gentle Monster’s partnership with Margiela only shows a small fraction of the brand’s creativity, it’s an apt introduction for the Italian market. - Courtesy of Gentle Monster
Item 1 of 5
  1. Wonder, intrigue – and sometimes even a dose of healthy confusion – are hallmarks of a Gentle Monster retail space, and the brand’s first Italian address is no exception. - Courtesy of Gentle Monster
  2. At home in the renowned concept store 10 Corso Como, Gentle Monster has imported the abstract vision and intriguing spatial storylines that identify its larger Asian outlets for its European launch. - Courtesy of Gentle Monster
  3. otable with this opening is the fact that it coincides with the optical label’s third partnership with Margiela, for which it produced 20 distinctive frames. As such, the store-in-store’s relatively modest metal furnishings and white wall-panelling are complemented by a large ‘cybercore’ installation seemingly straight out of a sci-fi film. - Courtesy of Gentle Monster
  4. Large bulbous black, purple, white and blue forms clad in sheer materials spring from the ground, with asymmetrical carpets in matching patterns setting the stage. - Courtesy of Gentle Monster
  5. While the installation representing Gentle Monster’s partnership with Margiela only shows a small fraction of the brand’s creativity, it’s an apt introduction for the Italian market. - Courtesy of Gentle Monster
Item 1 of 5

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Location
Map pointer Corso Como, 10, 20154 Milano MI, Italy
Design, Brand
Gentle Monster
Store
10CorsoComo
Brand Collaboration
Maison Margiela

Fans of the Korean eyewear brand Gentle Monster finally have an official address to visit in Europe, with 10 Corso Como hosting a store-in-store inaugurated by a ‘cybercore’ pop-up for its Margiela collaboration.

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