Front row? At Louis Vuitton’s ready-to-wear show, the key spectators were in a grandstand

What happens when spectators become part of the spectacle – and there’s more than one spectacle? Louis Vuitton creative director Nicolas Ghesquière conducted an experiment in directing gaze for the French house’s AW20 ready-to-wear show at the Lou
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Shows
From schools to collectives, see these 8 presentations from emerging designers in Milan

5 sensory exhibitions move beyond the fair walls at Fuorisalone 2025

Visiting Milan Design Week 2025? These are FRAME's 5 must-see talks and tours

What the AW25 fashion season can teach about designing an effective show
Cynthia-Ammann_01-thumb.jpg)
Openings: The Solar Biennale rises, %Arabaica coffee in Cairo and more

Pigment is a catalyst for spatial engagement in Asian Paints' Mumbai installation

For AW25, Miu Miu lets the architecture do the talking

Meet me in the bathroom: Valentino challenges the traditional catwalk – and its own DNA

Drawing on the drama of classic theatre, Dior’s AW25 set design delivered an emotional show
