Every week, we highlight the FRAME Awards submissions that have received the most attention from our readers and jury. Below are the five most-viewed projects between 1 and 7 August. 

Photo: Courtest of Fanfare

Sowood

Fanfare

The traditional Japanese Itakura construction method is used to construct Sowood, a modular wooden home (House). Itakura employs thick wooden boards fitted between columns, and was traditionally used to build granaries and house wares due to its mould resistance, thermal insulation and longevity. The construction technique draws a connection to tradition, but also serves as carbon storage – the quantity of timber used in a mere 79 square-metre house sequesters the equivalent of the annual carbon emissions from five households.

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Photo: Ferrnando Guerra

Pulso Hotel

Studio Arthur Casas

Rich in gastronomic delights and connections to the city of São Paulo, Pulso Hotel aims to bring cultural immersion, music and wellness into its hospitality experience (Hotel). Between hotel rooms filled with hand-sourced antiques and the seamless blend of garden spaces with the hotel, the designers bring the guest to the city and vice versa. ‘The lines between residential and hospitality feel blurred,’ observed Alexandra Cantacuzene, director of interior design at Al Futtaim Real Estate Group. The July juror observed how this ‘blurring’ could provide hotel guests with a sense of ease and comfort, enhancing the overall experience.

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Photo: Kenta Hasegawa

Allu Shinjuku

AtMa inc.

For the flagship store of a company specializing in rare, pre-owned luxury, AtMa Inc. chose fixtures, finishes and furnishings that reflect the ethos of preciousness emerging from re-use (Multi-Brand Store). From custom-made sustainable material palettes using molten waste slag as ceramic glaze to display furniture sourced from the likes of star designers such as We+, Piet Hein Eek and Sho Ota, the team took extensive care to ensure that the values of the company reverberate through the smallest details. Different retail areas are divided and styled in reference to traditional Japanese architecture typologies.

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 Photo: Courtesy of Louis Vuitton

Louis Vuitton x Murakami Pop-Ups

Aimko

This Louis Vuitton x Takashi Murakami pop-up, celebrating the re-launch of the legendary collaboration, uses a clever subdivision of space to lead visitors through the legacy of the fashion line (Pop-Up Store, Colour). The space includes an archival gallery, cinema for viewing past Murakami video works, café, retail space and a vending machine. As previously noted on FRAMEweb, this space follows the times with its experiential design and focus on emotional resonance.

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 Photo: Doublespace Photography

Formula Fig Weho

Scott and Scott Architects

The faceted geometric interior of this West Hollywood space brings visitors into the world of Formula Fig, a Canadian beauty bar (Wellness Space). Visitors step into the geode-like space to be greeted with a myriad of textures and surfaces, all in varying shades of green. Products are showcased on pedestals as the space leads the visitor deeper into the space towards the treatment rooms. A pop of pink in the bathroom gives customers the chance to take a rosy post-treatment selfie.

See more here.