Folklore by Danielle and Rob Reid
A new London concept store is preaching ‘that better living is possible through design.’
Folklore, which opened in May in Islington, offers a variety of products includ
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE London
AIM Architecture's Zara flagship in Nanjing connects to local heritage, going beyond retail aims
Narrative architecture forges emotion and immersion at Bosideng's Beijing flagship
Openings: See the latest from Supreme, Dior and more
A restrained design language allows the ceremony of coffee-drinking to take centre stage
Customer comfort is central at a Taiwanese café where lingering is encouraged
What retailers can do to cultivate conscious consumerism
How Glossier used a product launch to make perfume discovery experiential
This retailer integrates tactile features to connect with shoppers
Want to make retail less transactional? Trade white boxes for bold geometries
