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Fashion boutique or . . . honey shop? How Workerbee is using space to create a buzz

BOOKMARK ARTICLE
South Korean brand Workerbee wants to bring honey to younger generations while supporting local bee farms and protecting the insects. - Donggyu Kim
One layer of its strategy for the former is to offer unconventional flavours – mojito honey, anyone? – while another can be seen in its spatial design. - Donggyu Kim
For a Workerbee store in Jeonju, AnotherDStudio transformed two buildings – one formerly a hospital and the other, a house – into House of B. - Donggyu Kim

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Forget the yellow and black stripes. AnotherDStudio forgoes cliches to help South Korean honey brand Workerbee appeal to a younger crowd.

Key features

South Korean brand Workerbee wants

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