Dropping alcohol sales? China's top brewer responds with an experiential hub
1 / 10
Baoan, Shenzhen, Guangdong Province, China
Interior Design
AIM Architecture
Architecture
Aedas
Client
CR Land, CR Beer
Contractor
Green City Construction Technology Group Co., Ltd.
Lighting Consultant
BPI
Detailed Construction Drawing Design
Xiamen Huameng Decoration Engineering Co., Ltd.
Floor Area
184,125 sq-m
Community and the craft of brewing are centre stage at Brewtown, an immersive new commercial space designed by Aedas and AIM Architecture in Shenzhen’s lively Bao’an District.
Key features
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Retail
AIM Architecture's Zara flagship in Nanjing connects to local heritage, going beyond retail aims
Narrative architecture forges emotion and immersion at Bosideng's Beijing flagship
Openings: See the latest from Supreme, Dior and more
A restrained design language allows the ceremony of coffee-drinking to take centre stage
Customer comfort is central at a Taiwanese café where lingering is encouraged
What retailers can do to cultivate conscious consumerism
How Glossier used a product launch to make perfume discovery experiential
This retailer integrates tactile features to connect with shoppers
Want to make retail less transactional? Trade white boxes for bold geometries
