Do design's big businesses gain more by sharing values over product at fairs?

Companies are increasingly using their design fair presence to push values over product. One such entity is global bathroom brand
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Shows
Formafantasma brings Shaker values to its exhibition design for Vitra Design Museum

Switch gears into summer mode with this week’s exhibitions and openings

Hermès' SS26 show is an exercise in distortion, dissolution and disappearance

From four-hour wrap-ups to gentle robots, SS26 stretched the very definition of a fashion show

Are carpets the lipstick of fashion shows? Prada Menswear SS26 believes so

All the world's a stage when 4 fashion shows bring theatrics to scenography

Es Devlin's staging flipped viewer and viewed in Louis Vuitton's 2026 Cruise show

Openings: Nature meets tech in the latest exhibitions and outposts

How to remove fragrance from its commercial context, using smell as a creative material instead
