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Dior's graphic SS24 set offered an immersive feminist art experience

BOOKMARK ARTICLE
Beneath the Dior logo, a slogan on the venue's read: ‘The game is not her’, referring to a piece by Italian visual artist Elena Bellantoni, whose work draws inspiration from sexist advertisements. - Courtesy of Dior
Inside, the main element of the set was a video installation with an analogue split-flap device covering all walls, calling to mind those present in 20th-century train stations. - Courtesy of Dior
Courtesy of Dior

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Art
Elena Bellantoni
Brand
Production

Blending technological nostalgia with modern messaging, Dior's SS24 show set offered a graphic experience centred on contemporary feminism.

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