Designed for intimate discovery, OMA’s Hyundai showroom is spatial marketing

‘I love Korea, I love cars, and I love OMA,’ declared former Prime Minister of the Netherlands Jan Peter Balkenende at the inauguration of the Hyundai Motor Company’s Genesis dealership in Gangnam. The rather throwaway statement by Balkenende actu
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Seoul
Want to make retail less transactional? Trade white boxes for bold geometries

Can brilliant brick-and-mortar design bring in the big bucks?

Openings: Immersive exhibitions and flagships galore

Openings: A Côte d'Azur casino, Printemps lands in New York and more

The simplicity and accessibility of Ikea's iconic tote becomes a shoppable, cerulean pop-up

What the AW25 fashion season can teach about designing an effective show

In Seoul, a tiny dessert shop uses the sidewalk to bring a big community together
-thumb.jpg)
Is the shop window dead? This store forgoes classic retail layouts to cement customer loyalty
Cynthia-Ammann_01-thumb.jpg)
Openings: The Solar Biennale rises, %Arabaica coffee in Cairo and more
