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Community, not cars, drives the retail experience at this Rotterdam Nio showroom

BOOKMARK ARTICLE
Electric car manufacturer NIO opened its first showroom in the Netherlands, in a Rotterdam space designed by MVRDV. - Ossip van Duivenbode
Occupying a corner unit in Meent. the main façade serves as the entrance and showcases the company’s cars. - Ossip van Duivenbode
The side façade can be opened up to create an extension of the café onto the street, inviting patrons from the street into the space. - Ossip van Duivenbode

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A clubhouse space comprising a café, art gallery, play area and forum make the car shopping experience at Nio’s first showroom in Rotterdam more casual.

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