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Can gamification help sustainable fashion stick on the high street?

BOOKMARK ARTICLE
Selfridges launched the Stock Market at the Corner Shop, a month-long circular retail experience at its Oxford Street flagship. - Courtesy of Selfridges
Customers can exchange pre-owned fashion items for Selfridges credit and restore or upcycle clothing and other accessories, in a space inspired by the London Stock Exchange. - Courtesy of Selfridges
The space was transformed into a ‘trading floor’ for buying, selling, repairing and upcycling with a stock exchange-inspired 360-degree data screen desk. - Courtesy of Selfridges

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Using motifs from the London Stock Exchange, Selfridges brought circular fashion practices to its flagship store with clothing trading and repair in a month-long pop-up.

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