Camera brand Nikon rethinks its retail approach for a new generation of photographers

1 / 12
Design
Brand
Nikon
Contracting
Shanghai Jinwei Building Decoration Engineering Co., Ltd.
Furnishing
Jiangsu Zhansen Fixture & Furniture Co., Ltd.
The leader in imaging teamed up with Lukstudio for its newest Shanghai presence, which is designed to attract a younger audience.
Key features
The st
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Retail
AIM Architecture's Zara flagship in Nanjing connects to local heritage, going beyond retail aims

Narrative architecture forges emotion and immersion at Bosideng's Beijing flagship

Openings: See the latest from Supreme, Dior and more

A restrained design language allows the ceremony of coffee-drinking to take centre stage

Customer comfort is central at a Taiwanese café where lingering is encouraged

What retailers can do to cultivate conscious consumerism

How Glossier used a product launch to make perfume discovery experiential

This retailer integrates tactile features to connect with shoppers

Want to make retail less transactional? Trade white boxes for bold geometries
