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By servicing – not selling – shoes, Veja’s latest Paris store embraces circular retail

BOOKMARK ARTICLE
Sneaker brand Veja opened its repair-focused concept, the Veja General Store in Paris’ 10th arrondissement. - Courtesy of Veja
Designed in collaboration with French architect Alors Studio, the space acts as a cobbler and tailor supporting the repair of shoes and clothes regardless of their brand of origin. - Courtesy of Veja
The 100-sq-m space has an open wood and glass façade that reveals the process. - Courtesy of Veja

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Focused entirely on the repair of clothes and shoes, Veja’s branded cobbler-tailor space in Paris puts its sustainability values into practice.

Key features

Sneaker brand Veja opened its

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