Burberry introduces new phygital retail possibilities with an AR takeover at its Rodeo Drive store
1 / 9
301 N Rodeo Dr, Beverly Hills, CA 90210, USA
Design, Brand
The leading fashion brand has unveiled a ‘transformational takeover’ marking the launch of its spring/summer 2022 collection.
Key features
<Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Retail
Want to make retail less transactional? Trade white boxes for bold geometries
Can brilliant brick-and-mortar design bring in the big bucks?
Openings: Immersive exhibitions and flagships galore
Openings: A Côte d'Azur casino, Printemps lands in New York and more
The simplicity and accessibility of Ikea's iconic tote becomes a shoppable, cerulean pop-up
In Seoul, a tiny dessert shop uses the sidewalk to bring a big community together
-thumb.jpg)
Is the shop window dead? This store forgoes classic retail layouts to cement customer loyalty
Cynthia-Ammann_01-thumb.jpg)
Openings: The Solar Biennale rises, %Arabaica coffee in Cairo and more
From gorp to grime, these 4 retail spaces embrace rougher textures as a foil for the sleek
