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Authenticity. Agility. A Milan shop shows why both are key to the future of luxury retail

BOOKMARK ARTICLE
The Milan Boyy store has seen three iterations since its launch in September 2021. - Courtesy of Boyy
The design was an ongoing collaboration with Danish artist Thomas Poulsen, who operates under the name Fos. - Courtesy of Boyy
Deviating from conventional design solutions, Fos explains that, as an artist, his goal was to ‘make a space where the interior and product are part of each other’s hierarchy.’ - Courtesy of Boyy

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The Milan flagship of accessories brand Boyy has reached its final form, housed in a space just around the corner from mega-luxury shopping street Via Montenapoleone.

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