As society goes digital, what's coming for brand communications and trade fairs?
Our world has become more visual, thanks to social media platforms like Instagram. And that means consumers have become more visual, too: brands looking to profit can no longer depend
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Shows
How Korean cultural heritage finds its place in French fashion at an immersive Dior exhibition
Openings: See the latest from Supreme, Dior and more
Insights from MDW by Liganova: ‘design is not just about aesthetics, but also the culture it reflects’
Michael Anastassiades for Flos: on allowing the user to participate creatively in your design
How live music is becoming a platform for climate activism
Bjarke Ingels on Milan Design Week: ‘It’s an opportunity to exchange ideas and compare notes’
How Glossier used a product launch to make perfume discovery experiential
Staging was a true translation of product in Hermès' Milan Design Week 2025 presentation
Openings: Circular fashion, extended reality, room service coffee and a candy house
