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Are carpets the lipstick of fashion shows? Prada Menswear SS26 believes so

BOOKMARK ARTICLE
For SS26, Deposito at Fondazione Prada, the usual home of Prada’s fashion shows, was freed entirely of all previous set designs. - Courtesy of Prada
Around 40 huge carpet flowers punctuated the floor. - Courtesy of Prada
Crafted from soft, flappy artificial fur, some of them had soft centres in pastel hues, made from the same light blue poplin also used in the collection. - Courtesy of Prada

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In economic psychology, the ‘lipstick effect’ is a theory that explains how, during financial downturns, consumers tend to purchase small indulgences, such as lipstick. At Prada SS26, carpets became the architectural equivalent

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