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An Estée Lauder pavilion uses architecture to build lasting brand value

BOOKMARK ARTICLE
The China International Import Expo exhibition united The Estée Lauder Companies's 13 brands. - Ming, Pavel Shubisky
Dongqi Design’s architectural concept – 16,000 mirrored metal pipes wrapped around the area at a height of 6 m – signalled this familial brand narrative. - Ming, Pavel Shubisky
The pipes were installed horizontally. - Ming, Pavel Shubisky

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Design, Architecture
Client
The Estée Lauder Companies
Project Management, General Contracting
Max Brilliant
Structural Engineering
Lei Zhang
Floor Area
420 sq-m

Dongqi Design’s pavilion for The Estée Lauder Companies at the China International Import Expo in Shanghai was the foundation for a journey through the brand’s

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