AMO’s curated Hyundai showroom trumps the traditional sales floor
AMO (OMA’s research and design studio) and Hyundai presented Genesis Gangnam, a store and exhibition space featuring a curated selection of cars and a subdued take on spatial discovery. Genesis Gangnam challenges the traditional sales floor, which
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Retail
Revenue optimization often underpins retail design, but not at Longchamp’s lounge-like shop
Shape, structure and sensory activation form this Seoul retailer's escapist environment
An in-store skate bowl breeds participation, not passive consumption, at Supreme Miami
AIM Architecture's Zara flagship in Nanjing connects to local heritage, going beyond retail aims
Narrative architecture forges emotion and immersion at Bosideng's Beijing flagship
Openings: See the latest from Supreme, Dior and more
A restrained design language allows the ceremony of coffee-drinking to take centre stage
Customer comfort is central at a Taiwanese café where lingering is encouraged
What retailers can do to cultivate conscious consumerism
