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Alohas uses immersive storytelling to connect with visitors in its new Barcelona flagship

BOOKMARK ARTICLE
Designed by Clap Studio, Alohas’s new flagship store in Barcelona has become the brand’s third bricks-and-mortar location to open worldwide. - José Hevia
The studio took cues from the footwear company’s Hawaiian roots in its design. - José Hevia
Rather than drawing on the island’s pristine beaches and blue seas, it took inspiration from the exceptional volcanic features making up the Pacific landscape. - José Hevia

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Drawing on the brand’s Hawaiian origins, Clap Studio chose to forego the white-sand beaches of the Pacific islands in favour of a more enigmatic, volcanic look for the new store’s interior.

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