A phygital Bangkok installation shows how the metaverse can benefit bricks-and-mortar retail
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Location
194 Phaya Thai Rd, Khwaeng Pathum Wan, Khet Pathum Wan, Krung Thep Maha Nakhon 10330, Thailand
Design
Collaboration
NIMIT Studio, Cryptomind, Fairtex
Marrying the digital and physical worlds, the Future Lab installation at the Siam Discovery shopping mall in Bangkok helps to activate an individually tailored retail experience.
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