A new direction for Swarovski: e-step inside the brand’s multisensory Shanghai flagship
1 / 6
283 Huai Hai Zhong Lu, 淮海路东段 Lu Wan Qu, Shang Hai Shi, China, 200021
Design, Brand
For its first new flagship opening in Asia, the Austrian accessories brand’s in-house team conceived a multisensory brand experience connecting its heritage with China.
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Retail
An in-store skate bowl breeds participation, not passive consumption, at Supreme Miami
AIM Architecture's Zara flagship in Nanjing connects to local heritage, going beyond retail aims
Narrative architecture forges emotion and immersion at Bosideng's Beijing flagship
Openings: See the latest from Supreme, Dior and more
A restrained design language allows the ceremony of coffee-drinking to take centre stage
Customer comfort is central at a Taiwanese café where lingering is encouraged
What retailers can do to cultivate conscious consumerism
How Glossier used a product launch to make perfume discovery experiential
This retailer integrates tactile features to connect with shoppers
