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A Kyiv boutique renovation shows why a strong visual identity is key to futureproof retail

BOOKMARK ARTICLE
Balbek Bureau redesigned and renovated the flagship store for Syndicate, a Kyiv-based streetwear brand. - Courtesy of Balbek Bureau
An adjacent space was leased, allowing the enlargement of the retail floor, the addition of a new dressing room and more optimal storage. - Courtesy of Balbek Bureau
The annexed space continues the design language employed in the store's first iteration. - Courtesy of Balbek Bureau

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The expansion of the Kyiv fashion retailer shows the value that creating a strong, timeless visual identity has on brand continuity and reducing the consumption of raw materials.

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