A Hangzhou boutique takes customers on an abstract journey through ancient civilization

1 / 11
Location
Design
MMC Design
Lighting Design
Hangzhou Guangji Lighting Design Co., Ltd.
Construction
Hangzhou Taoyi Architectural Decoration Engineering Co., Ltd.
Floor Area
310 sq-m
Beyond every corner of the Yinno Unico women’s fashion store in Hangzhou, customers are cued to explore the retail space’s offerings by its conceptual, narrative-led
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Retail
This week, the Berlin-est of Berlin hotels, a powerhouse pair at an Osaka museum and more

Cycling becomes community ritual thanks to programmatic zoning at Beijing flagship

When a shop's materials are as unexpected as the clothes, retail becomes an exercise in expression

Switch gears into summer mode with this week’s exhibitions and openings

Through ‘curated chaos’ and a little TLC, a Shanghai boutique speaks to its community

An open space invites open minds at a playful, colour-forward Kyiv sex shop

Bold use of negative space gives clothing the floor at a Melbourne boutique

It’s easy being green according to 4 verdant retail spaces

Revenue optimization often underpins retail design, but not at Longchamp’s lounge-like shop
